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Apr 2015 by PCI College

Bite-Sized Book Review: The Power of Habit by Charles Duhigg

Why we do what we do as individuals, organisations and societies is the subject of The Power of Habit by Charles Duhigg, reviewed this week by Dawn O'Brien.

Why we do what we do and how to change, is the topic of this simple but fascinating book entitled The Power of Habit.

The author Charles Duhigg is a business reporter with the New York Times and in this book, he takes us into the hugely interesting world of the scientific study of habits.   This is not a self-help book but an interesting enquiry into the science of habit formation and change from the fields of social psychology, clinical psychology and neuroscience.   He visits laboratories where neuroscientists explore how habits work and where they reside in our brains.   Throughout the book there are many examples of how the right habits have contributed to the success of individuals and companies.

The book is divided into three parts, part one explores the habits of individuals, how habits work, how to create new habits and why transformation occurs.   Part two looks at the habits of successful organisations such as Starbucks and discusses which habits matter most, when willpower becomes automatic, how leaders create habits through accident and design and how companies predict and manipulate our habits.   Part three studies the habits of societies and looks at how movements happen and asks, are we responsible for our habits?

A most interesting and entertaining book, well written in a clear and easy to read style backed up by scientific research and with just the right balance of fact and practical advice on how to develop good habits and how to break our bad habits.

Dawn O'Brien (April 2015)
PCI College Lecturer

What our Students Say

"Overall it was an enjoyable day and well presented, I took what I could from the workshop and I am trying to apply it to my everyday living.”
Positive Psychology Attendee

What our Students Say

Loved it really interesting. Excellent, way better than i thought it would be.
Sinead Mullins
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